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An exclusive interview with Wang Jinlong, Chairman of Starbucks China

An exclusive interview with Wang Jinlong, Chairman of Starbucks China

Mr. Wang Jinlong, president of Starbucks China, a well-known global coffee brand, came to Shenzhen to attend the third Shenzhen Summit of China Entrepreneur Forum. After the meeting, the reporter conducted an exclusive interview with Wang Jinlong. Wang Jinlong is gentle and gentle as the global vice president of Starbucks, which has been named the brightest star brand by BusinessWeek and a Fortune 500 company.

2015-04-09
I'll give you a minute. Would you like coffee or tea?

I'll give you a minute. Would you like coffee or tea?

Why do you only drink one cup of coffee at a time and make a pot at home? American Peter Drogan and John Slivan invented KEURIG K-cup coffee to solve this problem, which is specially used to make single-cup coffee. This kind of coffee machine can make a good cup of coffee in about a minute. The company was acquired by Green Mountain Coffee in June 2006 and has been open since then.

2015-09-10
Evolution history of bean baking machine

Evolution history of bean baking machine

At the beginning of the history of household roaster coffee, there were only household bean baking utensils in the world. These bean baking utensils were standard accessories in ordinary people's kitchens until the early 20th century. 16th century: the simple construction tool of the Iraqi baking pot is to move the pot to a small fire or a heat source on a coal fire.

2014-08-15
Is it true that coffee can not be extracted twice?

Is it true that coffee can not be extracted twice?

"is it true that coffee can't be extracted twice?" This is obviously a funny question.

2014-06-16
The way to the success of Nestle Coffee Brand

The way to the success of Nestle Coffee Brand

From the consumer's point of view, an international brand should mean that a traveler can find the same product composition and type in every country. This raises a question: is Nestle Coffee a truly international brand?

2014-06-04
How to make a delicious fancy coffee

How to make a delicious fancy coffee

The variety of fancy coffee is favored by many people when it comes to drinking coffee, and there are many kinds of coffee for us, as a pastime drink is good, there are many of them, and the coffee shop has become a favorite of many people today, Italian espresso, latte, cappuccino and so on. Let's learn about them together.

2014-07-08
Talk about espresso in detail

Talk about espresso in detail

Espresso commonly used temperature: 90.5 degrees Celsius. If the temperature is lower than this, espresso will become sour, while higher will be bitter.

2014-05-20
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Nespresso Nestle capsule Coffee

Nespresso Nestle capsule Coffee

The current financial tsunami may be the worst recession since the 1930s, but this is the boom era of Nespresso Nestl é capsule coffee, which is ubiquitous by Nesso Nespresso capsule coffee shops owned by the Swiss food giant Nestl é. According to its report, Nesso's turnover increased by 30% in 2008, and it is a public company.

2014-08-26
Coffee roasting knowledge Coffee encyclopedia

Coffee roasting knowledge Coffee encyclopedia

People need to put coffee from different origins together for several different purposes. The ideal goal, of course, is to combine coffee that tastes better than any of them. But in general, Arabica coffee from a single origin is enough to make a coffee that tastes good; it has a light flavor, a soft taste and a sweet aftertaste. So there's no need

2014-09-05
Coffee Basics Professional Coffee Roasting Knowledge

Coffee Basics Professional Coffee Roasting Knowledge

People need to put coffee from different origins together for several different purposes. The ideal goal, of course, is to combine coffee that tastes better than any of them. But in general, Arabica coffee from a single origin is enough to make a coffee that tastes good; it has a light flavor, a soft taste and a sweet aftertaste. So there's no need

2014-10-22
Cupping is not a panacea for boutique coffee

Cupping is not a panacea for boutique coffee

Written in the front: beginners are not advised to refer to this article, friends who are not familiar with Cupping are not advised to refer to this article, it is best that you also know something about coffee roasting. I will not talk about the specific steps and methods of Cupping. I would like to share some of my daily work with you carefully for reference only. Of course, you are welcome to discuss it. 1. Cupping tastes good, hand flush (or

2015-01-08
The mixing of coffee beans

The mixing of coffee beans

The mixture of coffee beans people need to combine coffee from different places for several different purposes. The ideal goal, of course, is to piece together a coffee that tastes better than any of them. But generally speaking, Arabica coffee from a single origin is enough to make coffee that tastes good for export; it has a delicate flavor, a soft taste and a sweet aftertaste.

2014-08-15
Professional knowledge of coffee roasting

Professional knowledge of coffee roasting

First, the mixing of coffee beans people need to combine coffee from different places for several different purposes. The ideal goal, of course, is to piece together a coffee that tastes better than any of them. But generally speaking, Arabica coffee from a single origin is enough to make coffee that tastes good for export; it has a delicate flavor, a soft taste and a sweet aftertaste. So you don't need it.

2014-08-26
Flavor description of Tanzanian Coffee with Pure Flavor introduction to High-quality Coffee with Taste characteristics in producing areas

Flavor description of Tanzanian Coffee with Pure Flavor introduction to High-quality Coffee with Taste characteristics in producing areas

The Constitution of the United Republic was enacted in April 1977 and has since been amended 14 times. The United Republic has a coalition government and a local government in Zanzibar. In 1992, the 8th Amendment to the Constitution clearly stated that Tanzania is a multi-party democracy and pursues the policy of socialism and self-reliance. According to the 11th Amendment to the Constitution in 1994, the Government of the United Republic shall have a President and a Vice President, and the President shall be the State.

2016-10-06
Knowledge of coffee and coffee maker and coffee utensils

Knowledge of coffee and coffee maker and coffee utensils

First, choose and buy appropriate coffee utensils (1) baking degree of Turkish coffee pot: deep grinding particles: very fine grinding Turkish coffee pot has a golden cup-shaped shape, with a long handle, small size, easy to carry collection. Put the coffee powder into the check and brew it in hot water. It takes about 1 minute to precipitate and drink, interestingly. Many people will precipitate the bottom of the cup.

2014-09-19
You know how many different kinds of coffee you have, coffee.

You know how many different kinds of coffee you have, coffee.

Espresso's biggest characteristic is the condensation of fragrance and taste. Generally, the orthodox drinking method is to add sugar, stir slightly, and drink it immediately. While enjoying the rich taste, caffeine intake is greatly reduced.

2014-06-23
Fine Starbucks Coffee Price list

Fine Starbucks Coffee Price list

Coffee lovers of Starbucks coffee editors have probably heard of Starbucks, the protagonist of a well-known American novel more than a century ago. In the 1970s, three Americans turned it into a coffee shop sign to promote the American spirit, and since then, a cup of Starbucks coffee has fascinated the world. Starbucks is the youth of the day.

2016-05-03
Introduction of several kinds of fancy coffee

Introduction of several kinds of fancy coffee

Espresso usually takes 7 grams of coffee powder to make a cup. After 9 atmospheric pressure and 90 degrees Celsius, the strong coffee from 28ml to 30ml is extracted rapidly in a short time of 20 seconds. The most important thing about a successful Espresso is to see if there is a thick layer of reddish brown oil foam Cream floating on the surface. The most important feature of Espresso is

2014-07-23
Is the mixed Italian blending of coffee beans raw or familiar?

Is the mixed Italian blending of coffee beans raw or familiar?

People need to put coffee from different places together for several different purposes. First, the mixing of coffee beans people need to combine coffee from different places for several different purposes. The ideal goal, of course, is to piece together a coffee that tastes better than any of them. But generally speaking, Arabica coffee from a single place of origin is enough to make the export taste very bad.

2015-10-27
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